You do some marketing. You do some sales. But the two don’t line up — marketing chases attention, sales chases revenue, and the growth you’re working for leaks out the gap in the middle.
Most founders try to fix it by hiring one side — a marketing person, or a sales person. The gap stays open, because no one owns both. You need a fractional CMO and a sales specialist. OVERSIGHT is both.
A senior marketing leader embedded in your business, rebuilding the commercial engine so it runs without you. Three to twelve months. You keep the system, not the salary.
See fractional CMO services → The AI layerAn AI advisor with your business in its memory — holding the briefs, decisions and patterns so they don’t all live in your head. Two ways in: Founder and CMO. Free for the first 60 days.
Try Sentio free — 60 days → The outcomeMarketing calls them leads. Sales calls half of them junk. Both are right — because nobody agreed what a real lead is, or who owns it after the click. That gap is where revenue leaks. We close it.
See how we close the seam →The fractional CMO rebuilds the engine. Sentio AI keeps it running after. Sales and marketing alignment is the outcome both produce. Most people start with one and add the others as the business grows — and every one of them starts with the Score.
You start by separating the things only you can do from the things that only feel like they need you. Most founder-dependence isn’t about capability — it’s that the commercial engine was built around one person and never re-architected. The work is rebuilding the system so revenue doesn’t route through you to happen.
Because activity and revenue aren’t the same thing, and the gap between them usually sits where marketing hands to sales. Marketing reports impressions, sales reports pipeline, and no one owns whether the whole thing actually produces revenue. Busy marketing with flat revenue is almost always a leak in the middle, not a shortage of leads at the top.
An agency runs campaigns. A traditional consultant hands you a strategy and leaves. OVERSIGHT embeds a senior operator who rebuilds the commercial engine and stays close while it starts to work — then hands you a system you keep. The goal is a business that runs without us, not one that depends on us.
The early work — seeing clearly where revenue actually leaks — happens fast, often inside the first few weeks. Rebuilding the engine so it holds is a matter of months, not days. Anyone promising overnight revenue is selling activity, not a system.
Nine questions. Three minutes. It tells you which of the three you actually need — and whether you need us at all yet.
Take the Score →